You know content should work. The problem isn't knowing.
Every system you've tried still runs through you. None of them solved the deeper issue: the content is speaking to consumers instead of buyers. That's not a writing problem. That's Sanity Debt.
Bursts then silence. The moment fundraising or clinical work gets busy, content stops. Every post starts from zero. The compounding you need never happens.
Writes for consumers, not enterprise buyers. Voice never quite right. You are still editing every draft. The problem just moves slightly upstream.
Generic output. No enterprise credibility. You still prompt, review, and post. The workload shifts but the problem, Beige Noise in the enterprise feed, stays.
Most FemTech founders don't fail at content because they lack ideas. They fail because the content is aimed at the wrong audience, and there's no system to keep it running without their constant involvement. In the Feed fixes both.
We don't create content from scratch. We extract it.
From what's already in your business. Then we translate it into the language enterprise buyers need to hear. You step out.
The engine keeps going.
Operational in 48 hours. Pipeline moving in 90 days.
Every engagement starts with a 90-day launch block. We build the foundation first, then hand you a running engine. The only call you need to make is the first one.
Start the conversationOne 90-minute call. We pull source material from your calls, decks, and voice notes. Your enterprise buyer language gets defined.
Editorial calendar built. First content batch drafted in your voice. You are invited into Metricool to review, edit, and approve content before anything goes live. No micro-management needed.
Content publishes within 24 hours of editorial calendar approval. Profiles optimised. The engine runs without you in the middle of it.
Monthly review in 30 to 60 minutes. Your Metricool dashboard shows content performance and inbound conversations* (*if you have the Engagement plan) in real time.
Every result is tied to pipeline. Not likes.
If content doesn't lead to sales conversations, we consider it broken.
"Working with Shannon and her team has been a breakthrough for our business. Before partnering with them, we had zero LinkedIn presence. Now, just over a year later, our company page has grown to over 1,400 engaged followers, driving consistent website traffic and generating new leads. Shannon's strategic approach to content delivers real results, and her responsiveness and openness to feedback set her apart."
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"Shannon and her team have transformed my construction business's marketing. I needed content that truly spoke to my Cary, NC clientele, and that's exactly what they delivered. Every piece is thoughtfully localized, making our brand stand out in the local market and connect authentically with our customers."
"As a SaaS company with a highly specialized product for bar managers and distributors, we needed a content partner who could truly understand our niche. Shannon and her team exceeded expectations from day one. Since partnering with Shannon, our content has become a powerful lead generator, directly fueling sales growth. The quality and relevance of their work have been a game changer for our business."
Here's what we do.
And what we don't.
Content strategy + editorial calendar built around your enterprise buyer
LinkedIn content: written, formatted, published in your voice
Omnichannel repurposing: blog, email, video, clips
Profile + channel optimisation
Monthly reporting: content performace, inbound conversations, leads generated, pipeline attribution
Dedicated strategist: Shannon Kuykendall. A real human to talk to.
Paid ad management
Cold outbound or DM sequences
Follower count guarantees
We are not here to build vanity metrics. We are here to build pipeline.
Everything we build stays yours.
Cancel anytime after the first 90 days. Keep the strategy, the calendar, the content, the voice guide. No contract.
You always know how it's performing.
Every client gets access to their own Metricool dashboard. Interactions, impressions, follower growth, post performance. Real numbers. Not summaries. Not spin.
You can review content, suggest edits, and see exactly what's landing before it goes anywhere. The full picture, whenever you want it.
Live engagement and interaction data
Follower growth and community tracking
Per-post impressions, reactions, and reach
Review and approve content before publish
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Simple pricing. No contracts.
Every plan starts with a 90-day launch block. After that, month to month. Prices are the same in EUR, GBP, and CAD.
4 long-form + 20 short posts/mo
4 SEO blog posts/mo
Branded creatives
Monthly performance report
Up to 4 channels managed
60+ posts/mo across platforms
Enterprise buyer strategy layer
Full creative support
80+ posts/mo
AI video content
Up to 3 videos/week
TikTok + YouTube
The questions that move people off the fence.
Real answers. No marketing hedging.
Book a call instead{{ faq.a }}
Ready to build the engine?
Content compounds monthly. Inconsistency resets it. Most FemTech founders aren't losing enterprise deals because they don't start. They're losing because they keep talking to the wrong room.
In the Feed is my fourth business.
I started as a Technical Virtual Assistant. Before drag and drop existed, I was building CRMs, WordPress sites, landing pages, and sales funnels by hand. For coaches, authors, and speakers. Ten years of that.
I learned how to build the marketing system before I understood the philosophy behind it. That turned out to be the most useful education I never paid for.
After ten years, I learned the philosophy. Opened a digital marketing agency. Ran it for a year before realising that doing everything was doing nothing. So I put the energy where it mattered: lead generation for tech and SaaS companies.
In 2024 I made a deliberate choice. I put my own business down to go full time inside an established content agency. The plan made sense. Learn the model from inside. Help scale something already moving.
What I walked into was not what I signed up for. Clients were being misled. Work was being misrepresented. The results on paper didn't match the reality on the ground. I stayed a year trying to make it work. But there is a difference between persistence and complicity.
I left. Then I built this.
I built In the Feed because I watched too many founders get sold content and delivered noise. The gap wasn't the writing. It was everything around it. No system for reviewing metrics. No tool for engagement. No shared approval process.
Agencies made big promises to close the deal, then underdelivered the moment the contract was signed. I knew I could do better. Not for everyone. For founders willing to invest three months and let the engine run properly.
Content agencies were selling content only.
No metrics layer. No engagement system. No accountability beyond the invoice. They optimised for their own output, not your pipeline. That was the gap.
In the Feed was built to close it. A real system: strategy, production, distribution, reporting, and a founder who stays in the room. Not a handoff. A partnership.
I keep the agency small by design. It means I'm in the weeds with you. Available. Communicating. Making sure your business is seen and heard across LinkedIn, your blog, and video, without you having to manage any of it.
I work and live as a nomad, running In the Feed from wherever I happen to be. The systems I build for clients are the same ones I rely on myself. That's not a philosophy. That's just how it works.
I'm not just working in this space. I've lived it.
I'm a GenX woman. I'm post-menopausal. I started perimenopause at 35. Everyone told me I was too young. I wasn't. I just wasn't the norm.
I was 45 when I found out there are over 100 symptoms of menopause. And almost no standardised relief for most of them. Half the world is women. The gap between that fact and the state of care is still staggering.
That's not background. That's why I care about what FemTech founders are building. And it's why I know how to talk about it in a way that doesn't sound like a press release or a wellness brand.
Your enterprise buyers need to trust you. I understand what's at stake on both sides of that conversation.
Years inside B2B marketing
Business I've built and run
Menopause symptoms. Most women don't know. Most content doesn't say it right.
I know what the product is worth. Not just what the founder says it's worth.
Five things that don't change regardless of the client.
Pattern recognition. Knowing the difference between a trend and architecture. Knowing which one your business needs. And knowing that the answer is not the same for every founder.
If content doesn't lead to sales conversations, we consider it broken. Every piece of work is measured against one question: did this move the pipeline?
In the Feed stays small deliberately. When you're a client, you have access to Shannon. Not a junior account manager. Not a team member you've never met. Her.
Performance dashboards. Shared workspace. An approval process you control. You see what's being built before it goes anywhere. Every stage, every time.
The strategy. The voice guide. The editorial calendar. The content. All of it belongs to you. Cancel after day 90 and take everything with you. No black box. No lock-in.
Serial founder. Content strategist. Systems builder. GenX, post-menopausal woman, and end user of many of the products my clients have built.
Running In the Feed as a nomad from wherever I happen to be. The systems I build for clients are the same ones I rely on myself.
Connect on LinkedIn
Ready to work with someone who's been in the room?
One 15-minute call. We'll look at your current content, find where the pipeline gap is, and be straight with you about what it would take to close it.
Book a Discovery CallSimple pricing.
No contracts.
No surprises.
The Positioning Session
For FemTech founders who are talking to the wrong room.
You're producing content. Unfortunately it's not built for the people signing the contracts. Enterprise buyers, health systems, employers, insurers, payers, they don't move on consumer style posts. They move on proof, credibility, and a clear line from your product to their problem. If your content is aimed at users instead of procurement committees, you're stuck in Pilot Purgatory: pilots that never convert, interest that never closes. This session fixes the room.
LinkedIn Engagement Service
In the Feed manages your daily LinkedIn engagement: comments, reactions, connection requests, and DMs, written in your voice, targeting enterprise buyers, FemTech ecosystem influencers, and referral partners. You stay in the right feeds, every day, without ever logging in.
Why In the Feed vs. the alternatives
| In-House | Traditional Agency | In the Feed | |
|---|---|---|---|
| Monthly cost | €6,000–10,000/mo | €5,000–15,000/mo | €1,500–2,500/mo |
| Time to start | 4–6 weeks to hire | 2–4 weeks kickoff | 48hrs to first calendar |
| FemTech enterprise knowledge | Depends on hire | Rarely | Built in |
| Contract | Notice period + HR | Long contracts | No contract |
| Pipeline reporting | Varies | Often impressions only | Revenue-linked |
Sharp thinking for FemTech founders who are serious about enterprise.
Strategy, systems, and the honest state of FemTech enterprise content. No fluff. No Beige Noise. Just the thinking that moves pipeline.
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Serial founder, content strategist, systems builder. Dedicated to helping FemTech founders stop producing Beige Noise and start building Revenue Architecture.
Ready to stop talking to the wrong room?
Book a discovery call. We'll show you exactly where your content is landing and where the gaps are.
Book a Discovery CallMore from the blog
Let's talk about your pipeline.
Book a call. Send a message. Find me on LinkedIn. There's no wrong way to start.
Send a message
The fastest way to find out if In the Feed is the right fit. 15 minutes. We'll look at your current content, identify where the pipeline gap is, and be straight with you about what it would take to close it.
Book on Cal.comSend a direct message. I read all of them and I respond to the ones that deserve a real answer.
Shannon Kuykendall
Privacy Policy
Last updated: June 2026. Effective for UK, EU, and Canada users.
1. Who We Are
In the Feed is a content strategy service operated by Shannon Kuykendall. We can be contacted via WhatsApp at +1 (805) 203-0564 or through the contact form on this website. For the purposes of UK GDPR and EU GDPR, we are the data controller for information you provide through this website.
2. What Data We Collect
We collect information you provide directly (name, email address, company name, and message content submitted via our contact form). We also collect data automatically through Google Analytics (GA4), including anonymised IP addresses, device and browser type, pages visited, and time spent on site. We do not sell your data to third parties.
3. How We Use Your Data
We use contact form data to respond to your enquiry and, with your consent, to send relevant service information. We use analytics data to understand how visitors use this site and improve it. Our legal basis for processing is legitimate interest (analytics) and contractual necessity / consent (contact form submissions).
4. Third-Party Processors
We use Google Analytics (Google LLC, US) for website analytics. Booking requests are processed via Cal.com. LinkedIn may also process data if you interact with our LinkedIn profile. Each processor has their own privacy policy and data transfer mechanisms in place.
5. Your Rights
Under UK GDPR, EU GDPR, and Canadian PIPEDA / Quebec Law 25, you have the right to access, correct, delete, and port your personal data. You may also object to processing or request restriction. To exercise any of these rights, contact us via WhatsApp at +1 (805) 203-0564 or use the contact form. We will respond within 30 days.
6. Data Retention
Contact form submissions are retained for up to 3 years for business records. Analytics data is retained per Google's standard retention settings. You may request deletion at any time.
7. Cookies
This site uses Google Analytics cookies. By continuing to use this site, you consent to the use of these cookies. You may opt out via your browser settings or Google Analytics Opt-out Browser Add-on.
8. Contact
For privacy-related queries, message us via WhatsApp at +1 (805) 203-0564 or use the contact form. If you are located in the EU, you may also contact your local supervisory authority. In the UK, this is the Information Commissioner's Office (ICO).
Terms of Service
Last updated: June 2026. These terms govern your use of In the Feed services.
1. Services
In the Feed provides done-for-you content strategy and production services for B2B FemTech and Women's Health Tech founders, as described in the relevant service proposal or pricing document accepted by the client.
2. Engagement Structure
All engagements begin with a 90-day launch block, invoiced in full at the start of the engagement. Ongoing monthly retainers are invoiced monthly and payable within 14 days of invoice. Pricing is stated in EUR; GBP equivalents are approximate and invoices are issued in EUR unless otherwise agreed in writing.
3. Cancellation
After the initial 90-day launch period, the client may cancel the monthly retainer at any time with no notice period required. The 90-day launch block is non-refundable once the engagement has commenced. Cancellation does not affect the client's ownership of all assets built during the engagement.
4. Intellectual Property
All content, strategy documents, editorial calendars, voice guides, and other materials created for the client become the sole property of the client upon payment. In the Feed retains no rights to use client-specific content without written permission.
5. Execution Guarantee
If In the Feed fails to deliver the agreed strategy, content, and publishing in any given calendar month, the client will not be charged for that month. This guarantee applies to the execution of deliverables, not to specific pipeline or revenue outcomes.
6. Limitation of Liability
In the Feed's total liability to the client in any month shall not exceed the fees paid in that month. We are not liable for indirect, consequential, or speculative losses including loss of anticipated pipeline or revenue.
7. Governing Law
These terms are governed by the laws of England and Wales. Disputes shall be subject to the exclusive jurisdiction of English courts, except where applicable consumer protection laws in the client's jurisdiction require otherwise.
8. Contact
Questions about these terms: WhatsApp +1 (805) 203-0564
GDPR Compliance
Last updated: June 2026. Covering UK GDPR, EU GDPR, and Canadian PIPEDA / Quebec Law 25.
UK GDPR (post-Brexit)
In the Feed processes personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. As the data controller, Shannon Kuykendall is responsible for ensuring all personal data is processed lawfully, fairly, and transparently. Data subjects in the UK may contact the Information Commissioner's Office (ICO) at ico.org.uk to lodge a complaint.
EU GDPR (Regulation 2016/679)
For users located in the European Economic Area, we process personal data in compliance with the EU General Data Protection Regulation. Legal bases for processing include consent, legitimate interest, and contractual necessity as specified in our Privacy Policy. EU data subjects may exercise their rights under Articles 15-21 GDPR by contacting us via WhatsApp at +1 (805) 203-0564 or the contact form. Where required, data is transferred to third countries (including the US via Google Analytics) using Standard Contractual Clauses as the transfer mechanism.
Canada: PIPEDA and Quebec Law 25
For Canadian users, we comply with the Personal Information Protection and Electronic Documents Act (PIPEDA) and Quebec's Act Respecting the Protection of Personal Information in the Private Sector (Law 25). We collect only the minimum personal information required for legitimate business purposes, obtain meaningful consent, and provide access and correction rights upon request. Privacy enquiries from Canadian residents may be directed to us via WhatsApp at +1 (805) 203-0564 or the contact form on this website.
Your Rights (All Jurisdictions)
Request a copy of the personal data we hold about you.
Request deletion of your personal data where no legitimate basis exists.
Request correction of inaccurate or incomplete data.
Receive your data in a structured, machine-readable format.
To exercise any of these rights, contact us via WhatsApp at +1 (805) 203-0564 or use the contact form. We will respond within 30 days. There is no charge for reasonable requests.